Y12 Media exam: Paper 2: Learner response

 1) Type up your feedback in full (you do not need to write the mark/grade if you do not wish to).

WWW: good start made

EBI: repeating points and not much written

2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the the 'indicative content' for each question. Firstly, focus on the unseen question and identify two aspects of the poster that you could have written about in your answer. 

The skyline of contemporary/futuristic skyscrapers are signifiers of the city, banking/finance etc; this is reinforced by the costumes which suggest white-collar professionals

the positioning of character and mode of address can be interpreted as signifiers of race and gender (the dominant white male, evasive black male, diminished female)

3) Look at the indicative content for Q1 again and make a note of any theories or examples of media terminology you could have used in your answer.

• the way media language incorporates viewpoints and ideologies.

Semiotic ideas:

• signifier

• signified

• ideology.

4) Now focus on the TV 25-marker. Read this exemplar response for the TV question and pick out three arguments, phrases or theories from the essay that you could use in a future question on Capital and Deutschland 83.

It is a co-production of AMC Networks, SundanceTV (US) and RTL Television (Germany), positioning it to exploit the national and global market – characteristic of a trend arguably shaped by economic and cultural contexts.

Distributed by Fremantle, a British production and distribution company, subsidiary of RTL media, a global company which is designed to target an international audience – characteristic of media companies’ responses to economic contexts.

AMC and RTL were able to develop the series in the context of new opportunities for distribution and exhibition – eg the Walter Presents platform in the UK, which is a subsidiary of C4, exploiting broadcast and digital opportunities.

5) Finally, identify three things you need to revise for Media Paper 2 before your next assessment of mock exam.

Deuchland 83, audience theories and capital uk

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