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Taylor Swift: Audience and Industries blog tasks

  Background and audience wider reading Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? 2) Why did Taylor Swift run into trouble with her fanbase?  3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Read this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  2) How does Swift build the connection with her fans? Give examples from the article. 3) What have Swifties done to try and get Taylor Swift's attention online?  4) Why is fandom described as a 'hierarchy'?  5) What does the article suggest is Swift's 'business model'?  Taylor Swift: audience questions and theories Work through the following questions to apply media debates and theories to the Taylor Swift CSP. You may want to go back to your previous...

Baseline assessment learner response

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - some knowledge of GQ magazine EBI - not enough preparation or revision has caused you to underachieve 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing stories. This includes politics, economics, crime, sport and entertainment. The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults with news content. Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highli...

Taylor Swift: Language and Representations blog tasks

  Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1) Go to Taylor Swift's website . What do you notice about the media language choices - text, font, images, page design, links? 2) Now visit her Eras tour microsite . What do you notice about the construction of this site in terms of images and website conventions?  3) Visit Taylor Swift's Twitter feed . Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can yo...

Influencers and celebrity culture: blog tasks

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  3) How do influencers reinforce capitalist ideologies?  4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  5) What are the arguments for and against regulating online content such as YouTube? 6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online media debates?  7) How can Gauntlett's ideas around identity and audience be applied to YouTube and influencer content? 8) What is YOUR opinion on celebrity influencers? Are they a p...

Clay Shirky: End of audience blog tasks

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? 2) What are the negatives or dangers linked to the development of the internet? 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? 4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they? 5) Where do you stand on the use and regulation of the internet? Should there be more control or more openness? Why? Clay Shirky: Here Comes Everybody Clay Shirky’s...

Magazines: final index

  1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

Industries: the appeal of print - blog tasks

  1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? An independent print magazine is a magazine that is not controlled by a large publishing company. It is usually created by a small team with more creative freedom. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton (2013) suggests that independent magazines can succeed in the digital age because print has become a more special and valuable product. Audiences appreciate unique, physical magazines. 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines can succeed because they offer niche content and strong identities, while large publishers often struggle because of falling print sales and changing audienc...