Neev media exam

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora wanted to celebrate Black beauty and show more diversity in the beauty industry. The campaign aimed to promote inclusion and represent Black culture positively. 2) What scenes from the advert are highlighted as particularly significant in the articles? The articles highlight scenes showing Black creators, models and influencers. Close-ups of different skin tones and hairstyles are important because they celebrate diversity and identity. 3) As well as YouTube, what TV channels and networks did the advert appear on? The advert appeared on YouTube and also on major TV netwo...

  Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism is when a powerful country controls other countries. 2) Now look at the second page. What is postcolonialism?  Postcolonialism looks at what happens after colonial rule ends, It studies how its effects still influence society today. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy says British culture is shaped by different cultures mixing together, he believes Britain is multicultural because of its colonial past. 4) What is 'othering'? Othering is when a group is seen as different or less important. 5) What examples of 'othering' are provided by the article? Ethnic minorities shown as different, stereotypes in media, negative portrayals of migrants 6) What is 'double consciousness'?  Double consciousness means having two identities at the same time. 7) What are 'racial hier...

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising became more bold and visual in the 1960s. It focused more on lifestyle and desire . The Score advert shows this by using a stylish image and sexual attraction . 2) What representations of women were found in post-war British advertising campaigns? Women were shown as: h ousewives, f ocused on pleasing men 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-e...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? David Gauntlett says traditional ideas are declining. For example, women are not just housewives anymore, and men are not always the main breadwinners. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett says the media gives us ideas and role models . People use these to help build their own identity. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Gauntlett says younger people are more open to change. They accept modern values more easily. This can be a good thing...

  The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense, ask your teacher - that's why we're here! Your learner response is as follows: Create a new blog post called ' Media Assessment 2 learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep it confidential). 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment. 4) Look at your answer for  Question 2 . Did you manage to write abo...

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has become more  modern and apparently progressive , showing women as more independent. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were shown as:  Housewives,  Doing  cleaning and cooking,  Being  dependent on men 3) How did the increasing influence of clothes and make-up change representations of women in advertising? Women started to be shown as: Focused on  beauty and appearance,  Used to  sell products.  This made them more like  objects to look at. 4) Which theorist came up with the id...