Neev media exam

  1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? An independent print magazine is a magazine that is not controlled by a large publishing company. It is usually created by a small team with more creative freedom. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton (2013) suggests that independent magazines can succeed in the digital age because print has become a more special and valuable product. Audiences appreciate unique, physical magazines. 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines can succeed because they offer niche content and strong identities, while large publishers often struggle because of falling print sales and changing audienc...

  1) Type up your feedback in full (you do not need to write the mark/grade if you do not wish to). WWW: good start made EBI: repeating points and not much written 2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the the 'indicative content' for each question. Firstly, focus on the unseen question and identify two aspects of the poster that you could have written about in your answer.  The skyline of contemporary/futuristic skyscrapers are signifiers of the city, banking/finance etc;  this is reinforced by the costumes which suggest white-collar professionals the positioning of character and mode of address can be interpreted as signifiers of race and  gender (the dominant white male, evasive black male, diminished female) 3) Look at the indicative content for Q1 again and make a note of any theories or examples of media terminology you could have used in your answer. • the way media lan...

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW: some good points EBI: lack of knowledge and repetitive points 2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: the advertisement’s intertextual use of the visual codes and iconography associated with genres of  order, eg spy thriller, action and sub-genres. Q2 (unseen text and CSP) additional point/theory/CSP reference: media products and the representations in them can be seen as a product of the historical and  cultural contexts in which they are created Q3 (music video) additional point/theor...

  1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The article suggests The Gentlewoman is different because it rejects traditional women’s magazine conventions. It focuses on intelligent women, ideas and achievements rather than beauty, celebrity gossip and appearance. 2) What representations are offered in the Gentlewoman?   The Gentlewoman represents women as successful, independent, creative and confident. It presents a wider range of female identities. 4) What is The Gentlewoman Club?  The Gentlewoman Club is a community linked to the magazine. It offers events, talks, workshops and opportunities for readers to meet and engage with inspiring women. 5) What theorists does it suggest we can apply to the Gentlewoman's clu...

  Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typefaces suggest a sophisticated and intelligent audience. The simple design creates a high-quality and professional image. 2) How does the cover subvert conventional magazine cover design? The cover subverts typical magazine covers because it uses very few cover lines. The focus is mainly on the image and the cover star. 3) Write an analysis of the central image. The central image shows the woman as confident and powerful. The direct gaze creates a connection with the audience. 4) What representations of gender and celebrity can be found on this front cover? The cover represents women as successful, independent and interesting. Celebrity is shown through achievements rather than just appearance. 5) What gender and representation theories can we app...

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? The media kit describes GQ as a leading men’s lifestyle brand focused on fashion, culture, entertainment and modern masculinity. 2) What does the media kit suggest about masculinity?  The media kit suggests masculinity is changing and becoming more diverse. GQ presents different ways for men to express identity, style and personality. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. Three statistics from the audience data suggest: a high percentage of GQ readers are ABC1, suggesting the audience is wealthy and has disposable income, many readers are interested in fashion and grooming, suggesting they value appearance and lifestyle, a large number of readers engage with GQ online, suggesting the audience uses digital media as well as print. 4) Look at page 3 - brand highlights. What speci...