Advertising: Postcolonialism blog tasks

 Answer the following questions on your blog:


1) Look at the first page. What is colonialism - also known as cultural imperialism? 

Colonialism is when a powerful country controls other countries.

2) Now look at the second page. What is postcolonialism? 

Postcolonialism looks at what happens after colonial rule ends, It studies how its effects still influence society today.

3) How does Paul Gilroy suggest postcolonialism influences British culture?

Paul Gilroy says British culture is shaped by different cultures mixing together, he believes Britain is multicultural because of its colonial past.

4) What is 'othering'?

Othering is when a group is seen as different or less important.

5) What examples of 'othering' are provided by the article?

Ethnic minorities shown as different, stereotypes in media, negative portrayals of migrants

6) What is 'double consciousness'? 

Double consciousness means having two identities at the same time.

7) What are 'racial hierarchies'?

Racial hierarchies are ideas that some races are better than others, they place white people at the top.

8) What examples from recent media products challenge the idea of racial hierarchies? 

Some modern media show more diversity and equality. For example, films and TV shows with diverse casts challenge stereotypes, they show people from different backgrounds in positive roles.

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