Neev media exam

  Background and audience wider reading Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? 2) Why did Taylor Swift run into trouble with her fanbase?  3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Read this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  2) How does Swift build the connection with her fans? Give examples from the article. 3) What have Swifties done to try and get Taylor Swift's attention online?  4) Why is fandom described as a 'hierarchy'?  5) What does the article suggest is Swift's 'business model'?  Taylor Swift: audience questions and theories Work through the following questions to apply media debates and theories to the Taylor Swift CSP. You may want to go back to your previous...

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - some knowledge of GQ magazine EBI - not enough preparation or revision has caused you to underachieve 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing stories. This includes politics, economics, crime, sport and entertainment. The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults with news content. Newsbeat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a Newsbeat story on a project highli...

  Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Taylor Swift textual analysis Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media.  1) Go to Taylor Swift's website . What do you notice about the media language choices - text, font, images, page design, links? 2) Now visit her Eras tour microsite . What do you notice about the construction of this site in terms of images and website conventions?  3) Visit Taylor Swift's Twitter feed . Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can yo...

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  3) How do influencers reinforce capitalist ideologies?  4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  5) What are the arguments for and against regulating online content such as YouTube? 6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online media debates?  7) How can Gauntlett's ideas around identity and audience be applied to YouTube and influencer content? 8) What is YOUR opinion on celebrity influencers? Are they a p...