Y12 Media exam: Paper 1: Learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

WWW: some good points

EBI: lack of knowledge and repetitive points

2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory:

the advertisement’s intertextual use of the visual codes and iconography associated with genres of order, eg spy thriller, action and sub-genres.

Q2 (unseen text and CSP) additional point/theory/CSP reference:

media products and the representations in them can be seen as a product of the historical and cultural contexts in which they are created

Q3 (music video) additional point/theory/CSP reference:

the car is filled with young men who appear to be on some kind of all-night ‘urban safari’ culminating in the images of them throwing stones into a river near a run-down industrial setting; conforming to the negative stereotype that youth ‘lack direction and purpose’

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: Spreading risk across a range of different business and platforms, Creating new potential revenue streams

Definition of vertical integration: Vertical integration is a form of conglomerate ownership where the parent company owns subsidiaries in the same chain of production. This can reduce costs, increase profits and importantly ensures that creative control over media products is retained by the conglomerate. A good example of this would be Disney’s ownership of companies across film production, post-production, distribution and exhibition.

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

Traditional ‘above the line methods’ of film advertising and marketing are incredibly expensive, incurring additional costs estimated at around 50% of a film’s initial production budget in a similar way to larger-scale, ‘high-ticket’ ventures such as Marvel films. This is nonetheless still regarded as an essential expenditure by producers in an attempt to bring audiences to the box office.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.)

Blinded by the light, sephora black beauty is beauty and Ghost town

Comments

Post a Comment

Popular posts from this blog

my media consumption

  Newspapers Which daily newspapers (if any) do you read? What sections of newspapers do you turn to first, and why? sports What sections do you never read, and why? the rest i dont find interesting What kinds of stories do you usually read and why? sports because its interesting Do you, or someone else, buy the newspaper you read? grandad Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? i look at sky sports news Magazines What magazines (if any) do you buy regularly?  Why/why not? What sections of the magazines do you read and not read, and why? Television Approximately how many hours a week do you spend watching television? a couple What device do you use to watch television? tv What times of day do you usually watch television? evening What programmes do you like best and why? action because its interesting Do you watch alone or with others?  If you watch with others, who decides what you will watch?...
Read more

first blog task

  1) Why did you choose A Level Media Studies? sounded interesting 2) Did you take GCSE Media Studies (either here at Greenford or a different school)? no 3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework task did you complete? What would you say your strengths and weaknesses were in GCSE Media? 4) What grade do you hope to achieve in A Level Media? A* 5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work? apprenticeship 6) What do you think the biggest MEDIA story of 2025 has been and why? alex isak to Liverpool because of how it was handled 7) What media sources do you use to find out about news and current affairs? sky sports news 8) What was the last film you watched? carry on 9) What is your favourite ever TV series? supacell 10) How many hours do you spend online in an average day? Is this too little, too much or about right? Why? (If you have an iPhone you can use Screen Time to get an ...
Read more

Feminist theory: blog tasks

  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  Sexualised posing and costume,  Female characters are often dressed in revealing clothing that emphasises their bodies, making them objects of visual pleasure for the audience.  Camera work,  Close-ups and slow pans of women’s bodies focus attention on specific body parts rather than the character as a person.  Narrative positioning,  Women are sometimes presented as decorative or passive, existing primarily to be looked at or desired rather than driving the narrative . 2) Do texts such as these show there is no longer a need for feminism o...
Read more