Representation: blog tasks

 Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to our Media Magazine archive to find the article. Complete the following tasks:


1) Why is representation an important concept in Media Studies? Understanding representations are created, and how they create meaning, and how they create meaning, is central to an understanding of the media.

2) How does the example of Kate Middleton show the way different meanings can be created in the media? The photograph of Kate Middleton in the newspaper is a re-presentation of what she looks like, with people controlling and manipulating the image. This means the various different images can create different meanings to audience. 

3) Summarise the section 'The how, who and why of media representation' in 50 words. All media products have a specific function which will impact on the representations they construct. Producers will consider needs of the target audience, the limitations provided by genre codes, the type of narrative they wish to create and their institutional remit. 

4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? 

5) How has new technology changed the way representations are created in the media? 

6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?

Watch the clip from Luther that we studied in class (Season 1, Episode 1 - minute 7.40-10.00 - you'll need your Greenford Google login to access the clip). Now answer these final two questions:

7) Write a paragraph analysing the dominant and alternative representations you can find in the clip from Luther.

8) Write a paragraph applying a selection of our representation theories to the clip from Luther. Our summary of each theory may help you here:

Levi-Strauss: representation and ideology
Mulvey: the male gaze
Dyer: stereotyping and power
Medhurst: value judgements
Perkins: some stereotypes can be positive or true

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