MIGRAIN: assessment 1 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

www: demonstrate satisfactory ability to analyse media products.

EBI: missing media terminology and theories for each question, need to work on including these. 


2) Read the mark scheme carefully (this will be posted on your Google Classroom. Identify at least one potential point that you missed out on for each question in the assessment. Q1 - Todorov: disequilibrium suggested by gun. Q2 - in the ill mansors poster the character possibly reflects social concerns over criminal gangs in urban settings. Q3 - genre important for producers: templates for producers, attracting audience, economic reassurance.

3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams). Identify at least one potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment. Q1 - crime filled lifestyle causes disequilibrium. Q2 - in figure 2 the male is depicted with a tough urban environment. Q3 - Abercrambie stated "media producers set out to exploit genre conventions, it makes sound economic sense".

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't. 

5) Identify your weakest question and write three bullet points that would improve on your original response. Use the mark scheme and exemplar paper to identify these points - particularly focusing on the anticipated content and the top level descriptors. 

• Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to  imagine themselves as the winner of the ‘Showdown’, working hard to succeed. This reflects  dominant British values and ideologies concerning the importance of hard work, the  possibility of social mobility and rising to the top. The ‘rising sun’ sky in the background  reinforces this possibility of success. 

• Both grounded in working class British culture but perhaps inadvertently reinforcing  negative stereotypes around this. The looming council estate towers in the Ill Manors poster  emphasizes this. In the Nike advert there is also a council estate in the background. 

• Both products hint at the role society can play in shaping people’s lives which reflects a key  theme of British media and culture. In the Ill Manors poster, the tagline for the film literally  alludes to this (“Some environments…”)

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