Industries: ownership and control

 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, National Amusements, Meta, News Corp, Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Time warner owns brands such as warner bros pictures, hbo, dc comics, cnw. Horizontal integration - dc comics, by merging with aol. Vertical integration - merging with tulner broadcasting. Convergance - 2018 merger between at&t. Synergy - failed merging with 2000 aol. Diversification - buying news, video games, theme patios.

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. yes because it can be unfair for the company with less money and power because they could lose their  company.

Media Magazine reading and questions

Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'. 

1) Briefly describe the production, promotion and distribution process for media companies. 

2) What are the different funding models for media institutions?

3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

6) Do you agree with the view that traditional media institutions are struggling to survive?

7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?

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