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Feminist theory: blog tasks

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  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questions. 1) How does the writer suggest gender performativity is established from a young age? 2) What does the phrase 'non-binary' refer to and how does it link to Butler's theory? 3) How and why does the media help reinforce gender stereotypes? Th...

Introduction to feminism: blog tasks

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She had 3 bad experiences in 1 week. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It acts as a challenge and direct counter-narrative. 3) Why was new technology essential to the success of the Everyday Sexism project? So it was easier for women to talk about their experiences and share it with others to warn them. Also to raise women's voices about their concerns. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? No, it may always be useful because everyone in the world may not change and this platform will always be able to help women speak about their experiences. Media Magazine: The fourth wave? Read the article: The Fourth Wave...

Representation: blog tasks

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Understanding representations are created, and how they create meaning, and how they create meaning, is central to an understanding of the media. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The photograph of Kate Middleton in the newspaper is a re-presentation of what she looks like, with people controlling and manipulating the image. This means the various different images can create different meanings to audience.  3) Summarise the section 'The how, who and why of media representation' in 50 words. All media products have a specific function which will impact on the representations they construct. Producers will consider needs of the target audience, the limitation...

MIGRAIN: Index

  Index: 1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen 13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcastin g 16)  Industries: Regulati o n

MIGRAIN: Regulation

  Media regulation: blog tasks Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated?  Systems of regulation are required to provide rules and regulations to ensure that organisations operate  fairly. 2) What is OFCOM responsible for?  In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. Broadcast media (TV and Radio) are regulated by OFCOM – the OFfice of COMmunication  and the advertising industry is regulated by the Advertising Standards  Authority. 3) Look at the section on the OFCOM broadcasting code. Which ...

MIGRAIN: Industries - Public service broadcasting

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing .   2) Read page 4. How has TV viewing changed in recent years?  Live broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them  on global online and on-demand content services. These trends are affecting all broadcasters,  including the PSB channels . 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences continue to highly value the purposes and objectives of PSB, including trustworthy  news and programmes that show ...

MIGRAIN: Hesmondhalgh - The Cultural Industries

  Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Cultural industries are seen as adding value to society and individuals. As they are often focused on intellectual property, the cultural industries are knowledge-based and require a large number of people in their production, therefore as an industry, it will create employment and wealth. 3) Why do some media products offer ideologies that challenge capitalism or inequalities i...