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Representation: blog tasks

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies?  2) How does the example of Kate Middleton show the way different meanings can be created in the media? 3) Summarise the section 'The how, who and why of media representation' in 50 words. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? 5) How has new technology changed the way representations are created in the media? 6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this? Watch  the clip from Luther that we studied in class  (Season 1, Episode 1 - minute 7.40-10.00 - you'll need your Greenford Google login to access the clip). Now answer these final two questions: 7) Write a paragra...

MIGRAIN: Index

  Index: 1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen 13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcastin g 16)  Industries: Regulati o n

MIGRAIN: Regulation

  Media regulation: blog tasks Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated?  Systems of regulation are required to provide rules and regulations to ensure that organisations operate  fairly. 2) What is OFCOM responsible for?  In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. Broadcast media (TV and Radio) are regulated by OFCOM – the OFfice of COMmunication  and the advertising industry is regulated by the Advertising Standards  Authority. 3) Look at the section on the OFCOM broadcasting code. Which ...

MIGRAIN: Industries - Public service broadcasting

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing .   2) Read page 4. How has TV viewing changed in recent years?  Live broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them  on global online and on-demand content services. These trends are affecting all broadcasters,  including the PSB channels . 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  Audiences continue to highly value the purposes and objectives of PSB, including trustworthy  news and programmes that show ...

MIGRAIN: Hesmondhalgh - The Cultural Industries

  Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? The creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Cultural industries are seen as adding value to society and individuals. As they are often focused on intellectual property, the cultural industries are knowledge-based and require a large number of people in their production, therefore as an industry, it will create employment and wealth. 3) Why do some media products offer ideologies that challenge capitalism or inequalities i...

MIGRAIN: assessment 1 learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: demonstrate satisfactory ability to analyse media products. EBI: missing media terminology and theories for each question, need to work on including these.  2)  Read  the mark scheme carefully (this will be posted on your  Google Classroom . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1 - Todorov: disequilibrium suggested by gun. Q2 - in the ill mansors poster the character possibly reflects social concerns over criminal gangs in urban settings. Q3 - genre important for producers: templates for producers, attracting audience, economic reassurance. 3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to...

Industries: ownership and control

  1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Time warner owns brands such as warner bros pictures, hbo, dc comics, cnw. Horizontal integration - dc comics, by merging with aol. Vertical integration - merging with tulner broadcasting. Convergance - 2018 merger between at&t. Synergy - failed merging with 2000 aol. Diversification - buying news, video games, theme patios. 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. yes because it ...