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audience theory 2

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?  Yes, the time children spend on social media, they get easily influenced. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Young people see trending stuff online and will start to like it or imitate it because it is considered cool, linking this to social learning theory where people learn from one another. The drake car dance is a good example of this. 3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? knife crime was presented to be a big issue in London and a growing problem. Th...
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blog feedback and learner response

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  WWW: Neev, a good start as demonstrated by your ability to complete most of the blog work in on time. Well done for going back over some of your blog work and highlighting the key words in a different colour - consider how you can continue this approach to help you with revision or making flash cards etc. Next steps: Some of your blog work is lacking detail and requires much more considering this is an A-Level course - do not rush the blog work and start to write in full sentences to extend your answers In addition to adding detail to blogs, check your literacy some spelling mistakes - proof-read your work before publishing Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest piece of work?  MIGRAIN: reading an image - media codes What is your weakest?  MIGRAIN: genre What specific skills or knowledge do you need to develop over the rest of the course? I think I need to develop mor...
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audience theory 1

Hypodermic needle model: 1) Audience members of violent video games tend to develop more violent behaviour in real life. 2) This shows how addiction to video games can cause real life impacts to you and how you behave. 3) I believe more older people tend to believe what they see in the media, however more younger and middle aged people may not always believe what they see in the media Two-step flow model: 1) When  opinion leaders create messages towards the audience. Opinion leaders are influential people who have impacts on the behaviours of others. 2) Taylor swift is an opinion leader. 3) Yes because there are social media influencers online who are a part of peoples decisions. Uses and gratifications theory: Diversion:  Film -  Blinded By The Light . Entertaining and offering escapism for fans of Bruce Springsteen or anyone that enjoys coming of age films or culture-clash comedies. Personal Relationships:  disconnect - shows how people deal with online bullying Pe...
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audience classification

media fact sheet  1) Audience is the general term for all the individual people who consume a media product. 2) The media gen z consumes has seen a massive increase. 3) Media producers use data, platform scheduling or algorithm to measure their audience. 4) The NRS was used to collect demographic information about the audiences of newspapers, PAMCO now collates information on traditional newspapers and magazines in print from but also their digital presence, producing some complex data about who consumes them. 5) Demographics - collecting relatively impersonal data about individuals and what they are consuming. Psycho graphics considered to be a more subtle way of categorising media audiences. 6) I think hypodermic needle theory because of the psychological impact it can have on audiences. It can force messages into a passive audiences mind.  Psychographics presentation and reflection 1) me and Frankie presented the strugglers with 2 characters called big shawn and gary. these...
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MIGRAIN: index

 Index: 1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions
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MIGRAIN: Narrative

 1) The Lion King  2)  https://www.youtube.com/watch?v=0SKinxbXq28 As the scene introduces the road men, you can tell that they are the main characters/ protagonists of the series and when they introduce the homeless couple , you can see that they are the going to be the doners or the helpers of the series. You can see this because of how the road men are the first characters to be introduced and the way they are standing in a group. The homeless couple are seen to already try to help the gang to get something but the way the gang spoke to them shows authority and dominance, showing they are the protagonists   of the series. This scene shows equilibrium where there is no upset of the harmony of the scene as of yet and looks to follow a linear pattern. 3) Harry Potter from Harry potter, Iron Man from Avengers: Endgame, Dom Toretto from fast and furious 4) Good vs evil 5) When binary oppositions conflict, the winner often represents the dominant ideas and values ...
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MIGRAIN: genre

Task 1 Media fact-sheet 03 1) Visual iconographies are important to identify a genre 2) An example of the importance of narrative in identifying genre is the women sitting behind the desk is not genre specific but the background would make people associate it with a TV broadcast. 3) Bordwell says film can be categorised by genre, mode of film practise and 4 levels of meaning. 4) Audiences use genre to anticipate whether they are likely to enjoy a text or not, compare texts through shared characteristics or to reject a text. 5) Producers use genre for production, attracting audiences and marketing texts. Media fact-sheet 126 - case study 1) Superhero genre = The Avengers, Iron Man, Thor, Captain America, Spider-man 2)  3)  Task 2 Avengers: infinity war -  https://www.youtube.com/watch?v=6ZfuNTqbHE8 General 1) My favourite marvel film 2) Superhero genre 3) Very heavy on violence and action 4) Subject matter = infinity stones, Basic themes =  good vs evil 5) Very typica...
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